The missed-call calculator
What are the calls you don’t answer actually costing you?
Five sliders. Your numbers, not ours. Most contractors have never worked this out — which is exactly why it keeps happening.
Your business
Everything that rings — website, Google, signs, referrals, repeat customers.
On a roof, in a truck, after five, on a weekend. Be honest — count voicemail as missed.
Of the people who call, how many are actually ready to spend money.
When you do quote a real job, how often do you win it?
Not your biggest job. Your typical one.
Walking out the door, every year
$343,200
about $6,600 a week · $28,600 a month
$6,600
Per week
$28,600
Per month
Every 100 calls that reach you
50 of every 100 calls go unanswered; 50 are answered.
- Calls missed each week
- 20
- Of those, real buyers
- 5.0
- You’d have closed
- 1.7
- At your average job
- $4,000
- Lost every week
- $6,600
Want the real number? We’ll run it on your actual call log and show you exactly where yours is leaking — 15 minutes, no pitch deck.
This is an estimate built from your own inputs — not a measurement of your business. A phone system measures calls and bookings, not revenue.
Cut that number in half. Then cut it in half again.
It’s the biggest number in your business that nobody is looking at — and it’s been that number every month for years. Book 15 minutes and we’ll show you where yours is leaking.